Photograph of a man in a red striped dress shirt talking on the phone with a serious look on his face

FREQUENTLY ASKED QUESTIONS

DOES COLD CALLING ACTUALLY WORK?

Many people have a really false impression about how effective cold calling can be. With a properly designed telemarketing campaign (which has several key elements) cold calling can be one of the most effective and efficient forms of lead generation available today.

In a world where so many people are simply sending out emails and trying to casually connect on social media – a professionally structured phone prospecting call can really stand out and be incredibly effective. Cold calling is efficient, cost-effective, and (if done well) can generate incredible results for most industries.

WHAT TYPES OF BUSINESSES DO YOU WORK WITH?

Cold Calling's expertise is best suited for small to mid-sized businesses that need an active, day to day operation of business development through database marketing. We also do custom project work. Think of us as an outsourced inside sales centre.

WE WORK WITH A LARGE VARIETY OF INDUSTRIES INCLUDING:

Publications/Directories - ad sales, online ad sales, advertising, directory listings, media buying, flyers, printing, coupon books, business card directory.

Business Opportunities - franchises, real-estate, divestitures, acquisitions, mergers, investments, barter trade group, network clubs.

Products - cell phones, printer cartridge refills, water filtration, laptops, technical furniture, custom embroidery design (manufacturing), satellites in condos, commercial fuel credit card.

Consultants/Advisors - business, telecommunications, financial planning, medical/healthcare, SAP & other accounting, management teams, coaches, driving schools, insurance services (auto, home, businesses), mortgages.

Retail - printers, vending machines, sunglasses, bicycles, woodwork.

Services - pest control, lawn care, alarms, graphic design, website design, commercial/residential cleaning & painting, photography, technical help desk (outsourcing), computer & systems back up.

On-line services - foreign currency exchange, stock trading tool, learning labs (hardware/software), ad sales (vehicles), home rental directory, web loyalty program, oil & gas directory, industry-specific - property related.

Software - publishing, EMR, accounting, voice recognition, dialer, POS (restaurants), association database.

WHERE CAN YOU CALL?

Cold Calling serves clients anywhere in North America. Our callers are polite, neutral and speak concise English that is easy to understand wherever your target markets are located.

HOW DOES IT WORK?

Cold Calling Co. focuses on business to business, outbound telemarketing programs. We have an individual, one on one approach to doing business. At Cold Calling Co. our marketing specialists are motivated to get you new customers because they understand that this industry thrives on results.

SOME CRITICAL COMPONENTS OF A SUCCESSFUL CAMPAIGN INCLUDE:

  • Qualified Lists And Accuracy Of Records.
  • Professionalism And Timing Of Call.
  • Excellence In Communication And Relationship Building.