Menu
Need help? Talk to an expert
1-833-313-1399
1-833-313-1399
— FRACTIONAL SDR SERVICES
A fractional Sales Development Representative (SDR) is a dedicated sales development rep who works inside your sales process part-time, on an ongoing basis. Cold Calling Co. places North America-based fractional SDRs with established B2B companies across Canada and the United States. One consistent rep who learns your pitch and your calendar. Not a rotating cast of callers.
YOUR FRACTIONAL SDR
“I got my first hot lead within the first five minutes of them calling. Three more within the first hour.”
B2B Client, Sales Outreach Campaign
calls made since 1994
campaigns completed
combined calling experience
based callers, every call
— THE BASICS
A sales development rep, or SDR, is the person who does the outbound work: calling prospects, qualifying interest and booking meetings for your sales team. A full-time SDR is a salaried hire on your payroll. A fractional SDR does the same job, part-time, without joining your headcount.
Your fractional SDR works your list on a set weekly schedule. They learn your product, your ideal customer and your objection handling during onboarding, then stay on your account call after call. You get consistency without the recruiting timeline, the training cost or the risk of a bad hire.
This is the term we hear most from established B2B leaders who already have a sales process. They don’t need it explained twice. They need someone who can step into it and start making calls.
✓ Your closers are strong but your pipeline runs dry between deals
✓ You’ve weighed hiring an in-house SDR but don’t want the ramp time
✓ You want one dedicated rep, not a rotating pool of freelancers
✓ Win-back calls to past or lapsed customers
— WHAT’S INCLUDED
Whatever the goal, every outbound calling engagement starts with the same foundation.
Every call is placed by an actual person on our core team, not a predictive dialer or an AI voice.
Sales, research, event or database, the script is written around what you want to achieve from your campaign
Calls made, outcomes logged, results delivered on a clear weekly cadence, campaign after campaign.
Strategy runs through the founder, not a rotating account manager working off a generic playbook.
Do Not Call rules, TCPA guidelines and CASL requirements are built into how every campaign runs.
Your contact list and campaign results stay yours the entire time. Nothing changes hands if it ends.
— FRACTIONAL SDR VS. LEAD GENERATION
These two pages will sound similar at a glance, so here’s the real distinction
FRACTIONAL SDR
A dedicated SDR who works your list on fixed weekly hours, calling and qualifying as part of your existing process. It’s the closest thing to adding headcount without adding headcount.
✓ Best for teams that already have a list and a process
✓ One consistent rep, week after week
✓ Scoped hours, not a full program
FULL LEAD GENERATION
List building, market research and multi-touch outreach, layered on top of the calling. Built for companies that need the whole engine running behind their outreach.
✓ Best for teams that need a list built from scratch
✓ Research and outreach beyond the calling
✓ Broader scope, more moving parts
Most clients start with one and add the other once they’re ready to scale volume.
Bring your own contact list or let us help you build one targeted to your ideal customer profile.
We build messaging and objection handling together, tuned to your offer. Not a recycled template.
Your fractional SDR learns your product, your process and your calendar before the first call goes out.
Calls start. Meetings land on your calendar. Reporting comes to you every week, no chasing required.
You work with the founder on strategy, not a rotating account manager reading from a script she didn't write.
Clear, professional conversation from the first second. No overseas hand-off and no one your prospects can't understand.
Engagements are scoped to what you actually need. No multi-year contracts and no hidden renewal terms.
Your contact list stays yours. Always. If the engagement ends, it leaves with you.
List, script, onboarding, live calls. We're not selling you a dashboard. We're selling you a rep who picks up the phone.
“I launched Cold Calling Co. with nothing more than a phone in my living room. I found a market of businesses that needed help with the one sales task no one wanted to do. I did it with ease. What started out of necessity grew into a passion for the difference it makes for my clients.”
On the first day of the cold calling campaign, Veronica’s team helped us land a $2,000 project.
We estimate that the total instant revenue generated by the program will be around $15,000.
I recommend them 100% and believe their services will be a huge help to our sales.
I got my first hot lead within the first five minutes of them calling and three more within the first hour. Veronica and her team are amazing.
I dealt with Veronica Palin. The level of service pleasantly surprised me. What I know for sure is that I got my investment back and new clients from the area keep coming in. I called again today for some information and Veronica was happy to help me. FIVE STARS OUT OF FIVE.
Cold Calling Co. is headquartered in Calgary, Alberta. We work with established B2B clients across Canada and the United States. Wherever your prospects are, our callers speak clearly, professionally and in a way that connects.
Calgary, AB (HQ) • Toronto, ON • Vancouver, BC • Denver, CO • San Francisco, CA
Alberta • Ontario • British Columbia • California • Colorado • Missouri • Texas • All of Canada & the U.S.
— Common Questions
A fractional SDR is a dedicated sales development rep who works inside your sales process part-time, on an ongoing basis. Ours make calls, qualify prospects and book meetings on your calendar, the same way an in-house SDR would. The difference is you don’t carry a full-time salary, benefits or a ramp-up period to get there.
A fractional SDR is one rep, embedded in your process on a set weekly cadence. A full lead generation program is broader. It includes list building, market research and multi-touch outreach on top of the calling. Most clients start with a fractional SDR and add the full program once they’re ready to scale volume.
That depends on your target call volume and the size of the list we’re working through each month. We scope hours during onboarding based on your goals, then keep the schedule consistent so your rep becomes a real, predictable part of your week.
Yes. Some clients bring their fractional SDR in-house once the role has proven itself and the budget makes sense. Others keep the arrangement fractional indefinitely because it costs less than a full-time hire and comes without the recruiting overhead. We build the engagement around what works for you.
You keep your own CRM and your own contact list. We work inside the systems and calendar you already use. Every lead and every piece of data stays yours the entire time. Nothing changes hands if the engagement ends.
Bigger outsourced SDR agencies often route you to a junior rep, a generic script and an account manager you rarely talk to. With Cold Calling Co. you work directly with Veronica on strategy. Your rep is North America-based and stays on your account. There’s no multi-year contract locking you in.
Cost depends on weekly hours, call volume and how much list work the engagement needs. Every fractional SDR arrangement is scoped to the individual client rather than sold as a flat package, so the fastest way to get an accurate number is a short strategy call.
— Related Services
Qualified B2B opportunities built for your pipeline
Qualified meetings on your calendar
Professional first-touch calls made on your behalf
Event promotion, market research calls and database updates, run by the same trained team.
Subscribe for latest articles and resources
Copyright 2025 Cold Calling Co. All Rights Reserved. Developed By Clear Solutions
