About

Veronica Palin, Founder CCC

Who we are

Welcome to Cold Calling Co.

We transform cold calls into warm leads and lasting client relationships. With over 70 years of combined experience, we are a niche, project-based prospecting center dedicated to delivering high-quality, customized lead generation services.

Where it all began…

“As a single mother I started Cold Calling Co to give me the flexibility I needed to care for my son, share my expertise in sales, and be able to make a good living. I discovered that there was a market demand for help with this task that no-one wanted to do… but that I did with ease.

So, with nothing more than a phone in my living room, I launched my outbound marketing firm. Initially born out of necessity, it grew based on my passion for the difference it can make for my clients and the people who need them.

I’ve been doing this for 35 years and still love the work, my clients, and the ability it gives me to help other make a difference in the world! I take great pride in the fact that we are one of the oldest and most professional firms in North America! While I’m very happy about the results we have provided so many companies over the years, what I am most proud of is how long my team members stay with CCC. They are loyal experts who love what they do!

Proven Track Record

With decades of experience, we have a consistent history of generating high-quality leads across various industries.

Tailored Approach

We craft customized strategies to ensure a perfect fit between your offerings and the right prospects.

Comprehensive Services

From lead generation and prospect qualification to script crafting and training, we provide a full suite of services to meet all your prospecting needs.

Company Values

Our Core Values: Guiding Every Call And Driving Your Success and Ours!

At Cold Calling Co., our values of customer focus, excellence, integrity, innovation, teamwork, responsibility, respect, and client success drive every aspect of our business, ensuring we deliver exceptional results and foster lasting client relationships.

Excellence: We strive for the highest quality in all our services.
Integrity: We conduct our business with honesty and transparency.
Teamwork: We value collaboration and mutual support.
Responsibility: We take accountability for our actions and outcomes.
Respect: We treat everyone with respect, fostering a positive work environment.

Customer Focus: We take representing you seriously. We learn your business, approach, and meet your unique needs.
Accessibility: We are available to you--directly, with no middle man between you and your calling professional Veronica Palin, the owner, helps you determine your strategy and ensures your project runs smoothly. You are not just another client number to us... we are partners in your success!

Our Impact in Numbers

Proven Success: Cold Calling Co. by the Numbers

With over one million calls made, half a million connections, and 250,000 leads generated, Cold Calling Co. delivers exceptional results and drives growth for our clients.

Buyers who accept meetings with sellers who cold call

82%

Prospects feel cold calls provide relevant information.

37%

Sales reps interviewed, believed they did an excellent job!

75%

Sellers believe cold calling is an effective ways to get new clients

27%

our Approach

Our Proven 4-Step Approach to Transform Cold Calls into Sales.

Customized Lead Generation

We begin by understanding your unique business needs and goals. Our team crafts tailored lead generation strategies that align with your objectives, ensuring a consistent flow of high-quality leads.

Professional Prospect Qualification

Next, we meticulously qualify prospects to ensure they match your specific product or service requirements. This focus on quality over quantity means you receive leads that are genuinely interested and ready to engage.

Expert Script Crafting and Training

Our script crafting service provides powerful, customized scripts that address objections, emphasize value, and secure commitments. We also offer comprehensive training programs to prepare your team to handle any prospect with confidence and skill.

Continuous Monitoring and Improvement

We track and analyze the performance of our strategies, providing regular reports and insights. This continuous monitoring allows us to refine our approach, ensuring optimal results and adapting to any changes in your business environment.

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