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— OUTBOUND CALLING SERVICES
Cold Calling Co. runs outbound calling services for established B2B companies across Canada and the United States. Sales prospecting, market research, database updates, event follow-up. Every call is made by a trained, North America-based caller. Never a script read by a machine.
LIVE ON THE PHONES
✓ North America-based callers, no robo dialers or AI scripts
✓ Weekly reporting on every campaign
✓ Built around your goals
“I dealt with Veronica Palin directly. The level of service pleasantly surprised me.”
Client, Calgary AB
calls made since 1994
campaigns completed
combined calling experience
based callers, every call
— THE BASICS
Outbound calling is any call your business initiates instead of receiving. It’s a broader category than sales. Cold calling, the first call to a brand new prospect, is one type of outbound campaign under that umbrella. It’s not the only one.
A market research call, a database verification call, an event RSVP follow-up or a win-back call to a lapsed customer are all outbound calling too. Different goal, different script, same skill: a trained caller who can hold a real conversation and get to the point.
Most established B2B teams that reach out to us already know which type of campaign they need. We don’t spend the first call explaining outbound calling to you. We ask what you’re trying to accomplish and build from there.
✓ Sales prospecting and appointment setting
✓ Market research and customer surveys
✓ Database updates and list verification
✓ Event promotion and RSVP follow-up
✓ Win-back calls to past or lapsed customers
— WHAT’S INCLUDED
Whatever the goal, every outbound calling engagement starts with the same foundation.
Every call is placed by an actual person on our core team, not a predictive dialer or an AI voice.
Sales, research, event or database, the script is written around what you want to achieve from your campaign
Calls made, outcomes logged, results delivered on a clear weekly cadence, campaign after campaign.
Strategy runs through the founder, not a rotating account manager working off a generic playbook.
Do Not Call rules, TCPA guidelines and CASL requirements are built into how every campaign runs.
Your contact list and campaign results stay yours the entire time. Nothing changes hands if it ends.
— OUTBOUND CALLING VS. COLD CALLING
These pages overlap on purpose, so here’s the real distinction between them.
OUTBOUND CALLING
Covers sales, research, events, database work and win-back campaigns. The right fit when your goal isn’t only new sales prospects, or spans more than one type of call.
✓ Multiple campaign types, one calling team
✓ Sales and non-sales goals both fit here
✓ Flexible scope, built around the goal
COLD CALLING SERVICES
Sales-focused outreach to prospects who haven’t heard from you before. The right fit when your only goal is booking sales appointments with net-new leads.
✓ Best for pure sales prospecting
✓ Focused on new, unfamiliar prospects
✓ A subset of outbound calling, not the whole of it
Not sure which service you want? A short strategy call can help you sort it out.
— HOW IT WORKS
Sales, research, an event, a database refresh. We start by pinning down exactly what the calls need to accomplish.
A script and call flow written for that specific goal, not a generic template pulled off a shelf.
Trained callers start dialing. Real conversations, handled by a real person on every single call.
Outcomes, whether that’s booked meetings, survey data or a cleaned-up database, reported weekly.
— HOW IT WORKS
Sales, research, an event, a database refresh. We start by pinning down exactly what the calls need to accomplish.
A script and call flow written for that specific goal, not a generic template pulled off a shelf.
Trained callers start dialing. Real conversations, handled by a real person on every single call.
Outcomes, whether that’s booked meetings, survey data or a cleaned-up database, reported weekly.
“I got my first hot lead within the first five minutes of them calling. Three more within the first hour. Veronica and her team are amazing.”
“On the first day of our campaign, Veronica’s team helped us land a $2,000 project. We estimate the total revenue generated from that single call will land around $15,000.”
“I dealt with Veronica Palin directly. The level of service pleasantly surprised me. I got my investment back and new clients from the area keep coming in.”
— Areas We Serve
Cold Calling Co. brings decades of combined calling experience to every campaign, with North America-based callers representing your business on every call.
— Common Questions
Outbound calling is any call your business initiates instead of receiving. It covers more than sales. Market research, event follow-up, database verification and win-back campaigns all fall under outbound calling too. Our team runs whichever type fits your goal.
No. Cold calling is one type of outbound call, specifically the first call to a brand new prospect who has never heard of you. Outbound calling is the wider category. It includes cold calling along with market research calls, event RSVPs, database updates and more.
Sales prospecting and appointment setting, market research and customer surveys, database updates and list verification, event promotion and RSVP follow-up, plus win-back calls to past or lapsed customers. Tell us your goal and we build the campaign around it.
Yes. Most inboxes are flooded with automated outreach, so a real phone call from an actual person stands out. Done well, with a trained caller and a sharp script, outbound calling is still one of the most direct ways to reach a decision-maker.
Every campaign follows standard telemarketing compliance, including Do Not Call rules and TCPA guidelines in the U.S. and CASL in Canada. We handle the compliance side so you don’t have to build it yourself.
Bigger call centers often route you through IVR menus, junior reps and a rotating account team. With Cold Calling Co. you work directly with Veronica on strategy. Callers are North America-based and stay on your account. Engagements are project-based, with no multi-year contract.
Cost depends on call volume, campaign type and how much list work is involved. Every outbound calling engagement is scoped to the individual client rather than sold as a flat package, so the fastest way to get an accurate number is a short strategy call.
— Related Services
Book a short, no-obligation strategy call with Veronica and find out how a custom lead generation program could work for your business.
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